Amber Anderson is a mother and wife. She is also a creative, a strategist and co-founder of Tote + Pears, the agency that designs and markets products, services and experiences for women. Amber helps businesses and brands connect with women authentically by highlighting the multidimensional experiences that shape their identities. Her intersectional approach to product development and marketing, which she calls The Tote +Pears Way, has helped businesses of all sizes — from startups to enterprises — address market challenges, launch new products and services, and adapt to changing markets by bringing their customers into sharper focus.
After the premature birth of her son, Amber re-evaluated the pressures put on working parents and invested in creating space for families to thrive, together. In 2016, she and her husband, Kai-Saun, co-founded MORE, an innovative community dedicated to helping working parents enjoy both family and professional life.
Amber is a graduate of Arizona State University. She has been featured in media outlets such as NPR, Forbes, Inc., BuzzFeed, the Huffington Post, YFS Magazine, Women 2.0, SUCCESS, Thrive Global and The Business Collective. Amber is also an active member of the Young Entrepreneurship Council (YEC) and a frequent contributor to American Express Open Forum.